Thanksgiving weekend, which encompasses Black Friday and Cyber Monday - the Monday after Thanksgiving - is typically the busiest shopping period in the United States.īut Dana Telsey, CEO of Telsey Advisory Group, said Black Friday itself will not be as important this year.
ARE BLACK FRIDAY CROWDS LIKELY THIS YEAR?Īround 130.7 million people are planning to shop on Black Friday this year, according to data from the National Retail Federation (NRF). Skin and hair care products remain popular, with Ulta Beauty offering up to 40% discount on CoverGirl and Lancome mascaras, Bobbi Brown concealers and select products of its own label. Best Buy kicked off its Black Friday deals in late October with offers such as its Play Station 5 for $499.99 bundled with either 'Call of Duty: Modern Warfare III' or Marvel's 'Spider-Man 2', though the retailer on Tuesday forecast a bigger decline in annual comparable sales and pointed to 'difficult to predict' consumer demand.
